RAM: Messages for Job Seekers
With a Web-based recruiting platform currently encompassing more than 3,800 universities, 3 million registered candidates, and 100,000 employers, a foray into online ad services was a natural for Experience. BrandExperience has developed multiplatform capabilites and standardized its services to accommodate the needs of a wide variety of clients.
In addition to banner ads and e-mails, BrandExperience looks for interactive components. To promote Microsoft's Visual Basic program, BrandExperience designed a contest where students who downloaded the software used it to build Web sites. The winner landed an internship at a snowboarding company in New Zealand.
And Northwestern University's Medill School of Journalism has applicants for a marketing internship create 50-second spots to pitch themselves. Richard Roth, senior associate dean at the Medill School, calls BrandExperience "a unique opportunity to get the attention of our target audience in a way that is far more effective than simply flashing an ad in front of them while they surf the Web." The key, says Experience's vice presdient of marketing, Janet Sun, is that the site's Internet-savvy users "don't feel like they're being spammed. We want them to feel, 'This is offering a service that is useful for me.'"
Recent OMMA Magazine Articles
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Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
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Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
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Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
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Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
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Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
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Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
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Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
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Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
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