Blogs, Podcasts, Cell Phones Worth a Look But Not Yet A Buy For Ad Execs
Internet Week, Thursday, November 17, 2005 11:32 AM
Ad execs like the prospect of reaching consumers via blogs, podcasts, and Web-enabled cell phones, but won't be spending much money on them anytime soon. On a scale of 1 to 5, respondents to an American Advertising Federation survey said they rate the three new Web based channels a 3, less than traditional media and other forms of online advertising. However, that's not low, especially since these Internet enabled devices are far short of amassing any kind of sizable audience. Other forms of online advertising that received higher marks today were deemed "experimental" three short years ago. Separately, 58 percent of the survey respondents said they have either already changed, or will change, their ad buys in response to digital video recorders, as they expect DVRs to significantly impact TV advertising.
Read the whole story at Internet Week »
Recent Around the Net In Online Marketing Articles
-
"Social Expressions" Startup Urturn Raises $13.4M May 22, 11:48 a.m.
Urturn -- a so-call “social expressions platform” -- just closed a $13.4 million Series A funding ... -
Apple To Embrace More Social Networks May 22, 11:47 a.m.
Apple reportedly plans to give third-party social networks -- including Flickr and Vimeo -- a bigger ... -
Twitter Bows "Lead Generation" Ad May 22, 11:46 a.m.
Twitter on Wednesday debuted what it’s calling a “lead-generation” ad product. At first glance, “It looks ... -
Google Adds "Conversational Search" To Chrome May 22, 11:45 a.m.
As was widely expected, Google has added its new conversational search feature to the latest version ... -
Microsoft Bows Xbox-Exclusive Series May 21, 12:15 p.m.
Microsoft this week debuted “The Music Room” -- a new interactive TV series that will be ... -
Fab Could Flaunt $1B Valuation May 21, 12:15 p.m.
Fab Inc. is reportedly close to raising $250 million to $300 million, which would value the ... -
Yahoo Redoes Flickr May 21, 12:15 p.m.
On the heels of its agreement to buy Tumblr, Yahoo on Tuesday relaunched photo service Flickr. ... -
Apple Losing Luster Among Mobile Users May 21, 12:15 p.m.
Adding to suspicions that Apple is losing its luster, new data shows that customers are not ... -
Chinese Hackers Pose New Threats May 20, 11:25 a.m.
After a short pause, Chinese hackers have reportedly resumed their attacks on various U.S. targets, including ... -
YouTube Users Upload 100 Hours Of Video Every Minute May 20, 11:23 a.m.
In honor of its eighth birthday, YouTube has released some viewership data worth celebrating. “Most staggeringly, ...
Be the first to comment on "Blogs, Podcasts, Cell Phones Worth a Look But Not Yet A Buy For Ad Execs "
Leave a Comment