Ad execs like the prospect of reaching consumers via blogs, podcasts, and Web-enabled cell phones, but won't be spending much money on them anytime soon. On a scale of 1 to 5, respondents to an
American Advertising Federation survey said they rate the three new Web based channels a 3, less than traditional media and other forms of online advertising. However, that's not low, especially since
these Internet enabled devices are far short of amassing any kind of sizable audience. Other forms of online advertising that received higher marks today were deemed "experimental" three short years
ago. Separately, 58 percent of the survey respondents said they have either already changed, or will change, their ad buys in response to digital video recorders, as they expect DVRs to significantly
impact TV advertising.
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