Visitors who log on to the interactive "Outerwear Guide" (http://www.llbean.com/outerwear) can enter their zip code at the "Outerwear for Anywhere" section and find out, based on historical weather trends for their region, which L.L.Bean coat is best suited for their climate. The system allows shoppers to compare winter-weather gear based on temperature and comfort rating, style, price range, and insulation.
According to a spokesman, this unique arrangement marks the first time the Weather Channel has shared its database with an advertiser.