Commentary

RAM: True Brit

Anglophiles wanting to get the real "gen" (that's "skinny" or "inside dope" in British slang) on the London scene, aggro-free (trouble free), need simply take a quick squiz (glance) at http://www.ba.com/london. Launched in October, this online Baedeker designed by British Airways and Agency.com is chock full of information and tips about the must-see, must-do happenings in town from the point of view of native Londoners. Whether your tastes run to scouting new clubs in East London, finding a Vampire Festival, sampling London jazz festivals, browsing the Marylebone Farmers market, or visiting studios of underground London artists and designers, there's something for every taste.

The site highlights one local activity each day, providing event details, directions, and related items that can be forwarded via e-mail to friends. Viewers can also plan trips with the latest information on British Airways fares. The site also features an insider's guide to dining, family attractions, fashion, history, museums, celebrities, music, pubs, shopping, and sports. A virtual dictionary of Brit-speak teaches tourists the differences between "wellies" and "brollies," "tinkles" and "tallies," "sarnie" and "afters."

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