Contact: Ads You Can Grab
by Amy Corr, Dec 1, 2005, 1:32 PM
Grocery stores in California, New York, and Florida received a sneak peek at a portable new ad medium. Grabb-it, set to roll out nationally the first quarter of 2006, is made out of cardboard and forms a handle to hold each plastic grocery bag securely. The visible side displays an advertiser, while the unseen side contains a coupon from the sponsored brand. Clients so far include ConAgra, Air Wick, Altoids, and Mountain Dew. Grabb-it declined to name the grocery stores involved in the experimental rollout.