Kmart's Ad Cuts Hurt Business (E&P)

, Monday, January 28, 2002 12 AM
  • Comment
  • Recommend
Subscribe to Around the Net In Online Marketing

Tags

When Kmart became on Tuesday the largest U.S. retailer ever to file for bankruptcy protection, newspaper executives blanched at the sight of the turmoil afflicting such a large advertising buyer. At the same time, some used the event to point to the perils of cutting ad budgets.
Read the whole story at »

Be the first to comment on "Kmart's Ad Cuts Hurt Business (E&P)"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Online Marketing Articles

>> Around the Net In Online Marketing Archives