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New Site Facilitates Sale Of Product Placements

  • Variety, Wednesday, January 18, 2006 10 AM
As more and more consumers breeze past commercials with DVRs, product placement is growing into a multimillion dollar business. In an attempt to simplify the negotiation process between movie/TV producers and advertisers, a new Web site aims to connect those interested in product placements. On the site, called Media Matchmaker, advertisers input what they're looking for in terms of content and demographics and then post their budget limit. They are then matched to a list of producers and entrepreneurs willing to sell placements. Until March 1, Media Matchmaker will offer its services free of charge to prospective clients; after that time it will command a monthly fee.

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