What's Next For Google?
Business Week, Thursday, January 19, 2006 10:30 AM
Google makes 99 percent of its revenue from search advertising. So where, exactly, is it headed? Will its efforts at diversification pay off? To be sure, the company has grown new media tentacles: Google's in broadband video and satellite maps, and it's buying print ads, radio companies, and library content. Even so, as Business Week points out, Google still has lots of room to grow in online advertising, its core competency area. The search giant's sales team has been going to major advertisers with contextual network packages developed solely for such big clients. Recently, Google sat down with investment firm Vanguard and its ad agency Avenue A/Razorfish and presented them with a specifically tailored banner network of small-audience sites, which, when the ads are clicked on, make a phone call through the Internet to a mutual fund advisor. Other similar products Google is pitching to its big spenders include blog networks, RSS feeds, and podcasts.
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