Click Fraud Encroached On Programmatic Advertising In Q2: Study
- by Ray Schultz , August 30, 2023
An alarming new study on click fraud should sober up both publishers and advertisers.
Large percentages of clicks qualified as invalid traffic (IVT) in June 2023, according to Q2 2023 Global Click Fraud Benchmarks, a study by Pixalate.
For starters, there was a 17% invalid click rate for all open programmatic advertising across desktop web, mobile web, …
