• by Tricia Despres , January 24, 2006

Now salespeople can seal the deal faster than ever before, thanks to a unique new Web-based communication tool. Webisodes are designed to enable a client's customers to see the benefits of a product or service. Created by Chicago-based Symmetri Marketing Group, the Webisodes are currently featured on specially designed micro-sites for business-to-business clients, including Motorola.

"Creating awareness is always important, but there is so much more to the overall buying process," says Carl Triemstra, president of Symmetri Marketing Group and former managing director for Leo Burnett's Technology Group's Chicago office.

Motorola's two-minute Webisode shows police and firefighters responding to emergencies using Motorola equipment. The piece concludes by offering viewers ways to find out more about the products featured. "Once you hit the interest phase of the buying process, these Webisodes can really deliver the final punch," adds Triemstra, who started Symmetri more than two years ago with Mark Masseur and Ryan Mannion, both also formerly of Burnett.