Getting The Drop On Media -- While You Shop

by , Jan 26, 2006, 10:52 AM
  • Comment
  • Recommend

Tags

In-store digital signage is about to get a lot more attention from data-addicted media buyers with the unveiling of a state-of-the-art, real-time measurement system created especially for in-store networks. Washington-based DS-IQ and Broadsign Inc. have integrated their technologies to create a system capable of measuring and predicting sales lift based on ads running on various retail networks.

"This integration will help the digital signage industry to upgrade its status as an emerging medium and an indispensable part of the media mix," explains BroadSign CEO Cord Christiansen.

The new technology enables BroadSign play logs to merge with retail point-of-sale data so that retailers and advertisers can monitor how each ad campaign affects sales directly from their laptop PCs.

"Leading retailers and consumer packaged goods companies have told us that they want to expand the use of in-store media to reach their consumers and boost same-store sales," says Tom Opdycke, CEO of DS-IQ. "But in order to start moving their ad dollars, they have to have access to this sort of detailed information."

  • Comment
  • Recommend

Be the first to comment on "Getting The Drop On Media -- While You Shop"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Media Magazine Articles

  • Weighing the Numbers Game  April 16, 4:11 p.m.

    For media agencies, preparing for the upfronts used to be fairly straightforward: Watch the new shows, ...

  • Negotiating a New Frontier  April 16, 4:10 p.m.

    We hear about them more and more these days — those cord-cutters who have set sail ...

  • Fast Forward: Worn And Threadbare  April 16, 4:09 p.m.

    I collect T-shirts the way other people collect art or wine, but unlike them, I don’t ...

  • Staying Power  April 16, 4:08 p.m.

    Long-term, TV’s big broadcast networks need much to maintain their continued viewer and advertising dominance: More hits, ...

  • Let's Go Numb  April 16, 4:06 p.m.

    On the road to hell (or, at least, its kitchen) will be an enormous street party ...

  • The View From the Stage  April 16, 4:01 p.m.

    Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers ...

  • Show Starter  April 16, 3:59 p.m.

    When it comes to announcing their annual fall schedules,do the big broadcast networks really need to ...

  • Bande A Part  April 16, 3:54 p.m.

    The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I ...

  • The Turnaround  April 16, 3:53 p.m.

    In the spring of 1984, Edsel Ford II, the Ford Motor Co. scion who was then ...

  • Confessions of an Upfront Reporter  April 16, 3:44 p.m.

    Twenty-five years ago, I began writing a story just like this one. The article, for the now-defunct ...

» Media Magazine Archives