The Vermont Department of Health uncovered some distressing news about the state's young adults, ages 18 to 24: They have a higher smoking rate (30 percent) than Vermont adults as a whole (19.5
percent). To counter the trend, Kelliher Samets Volk created a campaign that hits young people below the belt by stressing that sexual dysfunction is a possible side effect of smoking. Matchbook
condoms and napkins with phrases like "Keep smoking and you might not get it up" were distributed to bars, colleges, community organizations, and events throughout the state. Radio spots reinforced
such saucy messages as "Your spaghetti isn't quite al dente?" and "You can't get your seat back in the upright and locked position?"
