'Popular Science' Halts Its Digital Subscription Magazine

Popular Science, the magazine that popularized many wonky subjects for readers, publishing such authors as Charles Darwin in its 151 years, is no more.  

The periodical has stopped publishing its online magazine, its print edition having been halted three years ago, according to The New York Times. 

However, it continues to publish content on its website, including articles and video, and offers a podcast titled, “The Weirdest Thing I Learned This Week,” the Times reports. 

Axios had reported earlier in November that Popular Science owner Recurrent Ventures had cut 13 staff positions and that only five editorial staff members remained. 

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According to the Times, Recurrent Ventures spokesperson Cathy Hebert issued this statement: 

“Like most media companies, Recurrent is adapting to the evolving landscape of its audience. Whether it’s due to shifting patterns in social media, an increase in consumer demand for video or shifting advertising budgets — which have also increasingly moved toward video — it’s clear that change is a consistent theme.”

 

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