• by Ray Schultz , March 13, 2024

Associated Press, the news service that draws over 160 million page views per month, is working with Taboola to launch AP Buyline, a site that will provide product reviews created by the Taboola editorial team – and a new revenue stream, the firms announced on Wednesday.  

AP Buyline will connect “the consumers of AP’s nonpartisan, fact-based journalism with Taboola-powered independent product reviews and recommendations,” says Drew Stoneman, AP vice president for consumer revenue. 

The new collaboration is an expansion of the existing agreement between the two firms. AP already utilized Taboola Feed and Taboola Newsroom.  

Taboola powers recommendations for the open web. It launched its platform, Taboola Turnkey Commerce last year, forming an integration with Time Stamped in May. Taboola Turnkey Commerce will support AP Buyline.  

For its part, Taboola is excited to provide AP with “the offering they need to tap into e-commerce – I believe a third of publishers’ revenue on the open web will be from e-commerce, and people will be buying from the open web in the future,” says Adam Singolda, CEO and founder at Taboola. 

Singolda notes, “AP has earned the trust of readers through its commitment to factual journalism and reaches more than half the world’s population on a daily basis.”