• by Phil Leggiere , March 21, 2006

Until now, rich media advertising was an activity limited to those marketers with either the money or the technical chops to internally develop sophisticated Flash-enabled campaigns. DoubleClick's latest version of Dart Motif is designed to change all that -- to make rich media advertising easily accessible to advertisers who've been left out of the party.

The latest version launched last December and allows designers to convert formats with a single click by selecting among various templates of rich ads. Compatible with Firefox and Netscape 8, Dart Motif also includes user interface-based authoring tools that allow designers with no formal coding skills to add tracking code and other rich media effects. Advertisers can also receive live previews of ads as they will appear when served on the Web. Advertisers can find all these tools in an "Ad Kit" available for download from the Dart Motif Web site.