• by April 18, 2006

Hitwise's recent acquisition of HitDynamics allows the online intelligence provider to beef up its product suite. Now customers can conduct research, planning, and execution on paid search campaigns within a single interface. The U.K.-based HitDynamics offers a platform combining search campaign management, search marketing reporting, and conversion tracking analytics that will integrate seamlessly with Hitwise's offerings.

"Initially [HitDynamics] will be a stand-alone business, but the plan is to integrate it into the Hitwise suite and provide a tool for 1,200 customers that are doing their own search marketing in-house," says Andrew Walsh, CEO of Hitwise.

HitDynamics' platform is used by agencies and marketers to implement search marketing campaigns and track the success of their pay-per-click search engine optimization and affiliate marketing campaigns. Walsh says a lot of Hitwise's customers use the tool "for competitive research on what keywords to buy and sites to advertise on." The addition of HitDynamics, he says, "allows them to manage their search campaigns within a single interface."

Hitwise monitors the behavior of 25 million Internet users across 160 industry categories.