BBC Revamps Site, Incorporates User-Generated Content
Reuters.com, Wednesday, April 26, 2006 10:30 AM
The British Broadcasting Corporation is taking a page from News Corp.'s MySpace playbook, investing heavily in a suite of online features the publicly funded broadcaster hopes will bring it closer to younger audiences around the globe. BBC is revamping its entire Web site to include features like blogging, music downloads and home videos. "We should aim to deliver public service content to our audiences in whatever media and on whatever device makes sense for them, whether they are at home or on the move," the company's director general said. Following the lead of American companies like Disney, BBC is also making content from its eight channels available to watch on the Web. For radio, BBC will let consumers create their own customized radio stations. The company is enlisting its own users to help it redesign its Web site, running a contest rewarding the user who creates the best new look.
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