Google should be wary of MySpace, says Motley Fool columnist Stephen Ellis. Since the next generation of pay-per click-advertising is going to come from content (as Google knows with AdSense) the
search giant should consider that News Corp. "has both the content and the online properties to build an online powerhouse." This makes the "stodgy company" one to watch, he says. To be sure, MySpace
is still a tiny part of News Corp, though it represents most of the company's opportunity for growth: it's already generated $2 billion in cash this financial year, about four times what News Corp
paid for it nearly a year ago; it also averaged 30 billion page views in April, placing it second among all Web sites, according to Nielsen/NetRatings. Ellis says recent moves like making Fox content
available on its network are smart, and while the sex offender stuff may leave some advertisers cringing, they will be sure to keep one eye firmly affixed on the company for the right opportunity,
nevertheless.
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