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Interactive Biz Says Help Wanted, Big Time

The online advertising job market is hot again. It takes a while for the job market to pick up following a big bust like the dot-com recession, but Business Week points out that Web companies are now hiring ad-related positions at a rapid pace. The online ad business was up 30 percent last year, according to the IAC, and now "job candidates are feasting on a seller's market." Avenue A/Razorfish, the Web's top ad agency with a staff of 1,500, needs to fill 200 positions after already filling 200 so far this year. Digitas, of Boston, needs to add 74 positions to its staff of 1,700. It recently offered former workers $2,000 for referring friends toward its job openings.  In fact, some analysts say that the biggest impediment to Web industry growth is filling such positions fast enough. Pay is up somewhere between 10 and 20 percent more for the number-crunching ad effectiveness jobs, as Web ads involve far more technology input than traditional media jobs.

Read the whole story at Business Week »

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