MySpace Courts Google and Microsoft
Financial Times, Wednesday, May 24, 2006 10:15 AM
You love to hear Eric Schmidt and Steve Ballmer say that Google and Microsoft aren't competing with each other. Sure. The Financial Times reported Tuesday that MySpace is actively in talks with both companies to forge a search alliance that would gain the victor access to MySpace's user base of nearly 80 billion. Think of it like a good old Andre Agassi and Pete Sampras battle: if you thought last year's 5 setter over AOL's traffic was a big deal, winning the MySpace Open would be akin to taking home all four majors. This is the second most populated site on the Web folks, and while the lion's share of the revenue usually goes to the publisher in such deals, the incremental revenue would be a veritable bonanza. The front-runner? Probably Google since Rupert Murdoch has publicly stressed the need to capitalize on search revenue, but News Corp.'s social network has much, much more to offer than search traffic to someone like Microsoft, with its fancy new AdCenter, which many advertisers have responded to favorably.
Read the whole story at Financial Times »
Recent Around the Net In Online Marketing Articles
-
TripAdvisor Grabs Mobile App GateGuru June 19, 11:26 a.m.
Travel portal TripAdvisor has scooped up mobile app GateGuru for an undisclosed sum. GateGuru’s app offers ... -
Amazon Frowns On Binge Streaming June 19, 11:24 a.m.
Unlike Netflix, Amazon apparently doesn’t want viewers binging on its original content. As such, Amazon’s new ... -
Fab Takes Another $150M June 19, 11:23 a.m.
High-flying ecommerce startup Fab has raised an additional $150 million, bringing its total investment to $310 ... -
Facebook Hits 1 Million Advertisers June 19, 11:22 a.m.
Facebook on Wednesday said it has reached 1 million advertisers. Forbes interprets the number as signaling ... -
Samsung One-Ups Apple With Jay-Z Promo June 18, 9:38 a.m.
What’s one way for Samsung to steal cool points from Apple? Feature Jay-Z in an ad, ... -
Digg Preps RSS Aggregation Service June 18, 9:34 a.m.
Remember Digg? The social news pioneer, which was acquired by Betaworks last year for a half ... -
Yahoo Could Pay $50M For Qwiki June 18, 9:33 a.m.
With no end in sight to its shopping spree, Yahoo is reportedly close to dropping as ... -
Microsoft Bowing Windows 8 Ad Format June 18, 9:27 a.m.
Microsoft today is expected to debut new native ad formats for Windows 8 “The new ads ... -
Samsung Plans Faster Galaxy S4 June 17, 12:01 p.m.
Samsung says it will soon launch the world's first smartphone with a network connection boasting ultra-fast ... -
Apple Tries To Clear Its Name June 17, 11:37 a.m.
Trying to make good with consumers in the wake of reports that technology companies cooperated with ...
Be the first to comment on "MySpace Courts Google and Microsoft"
Leave a Comment