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Web 2.0 Continues its March on TV

Just in case you've missed the news recently, the Washington Post compiled a list of the latest examples of television's crumbling dominion over advertising: Google and AOL this week both announced bold new moves into video advertising, powerful advertisers like Wal-Mart have reiterated their interest in appropriating their spending away from television, and eBay was chosen by several of the most prominent ad agencies to develop an advertising stock market of sorts that would determine how much advertisers pay for TV spots, sapping the networks' control over prices in turn. Google would begin selling video ads up to two minutes in length across its AdSense network, while AOL purchased Lightningcast, a company that will enable it to insert ads into its live, streaming and downloadable Web content. While these moves may not have network execs shaking in their boots just yet, analysts said they should worry longer-term. When cable TV burst onto the scene to threaten network revenues, the bigger fish turned around to scoop up the little cable TV companies. Unfortunately, the market cap of Google, Yahoo and Microsoft is such that these days, the reverse is more likely--many times over.

Read the whole story at Washington Post »

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