Time as Money
In delivering on-demand content, publishers often face an either/or bind: Either give away ad-backed content for free or charge for it.
Ultramercial has an alternative course: a patent-pending video-on-demand solution that allows online viewers to “pay” by agreeing to view ads from selected sponsors in lieu of cash. Ultramercial’s ViewPass integrates VOD programming and the sponsor’s commercial, and is designed as a one-stop interface for advertisers and media buyers. Ultramercial handles all formatting, ad-serving, and delivery. The service also provides reporting and analytics.
Paul Grusche, senior vice president of marketing, Ultramercial, says, “Publishers get a new way to leverage content, viewers get a relief from intrusive ads, and advertisers get an audience really focused on their message.”Recent Media Magazine Articles
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Weighing the Numbers Game April 16, 4:11 p.m.
For media agencies, preparing for the upfronts used to be fairly straightforward: Watch the new shows, ...
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Negotiating a New Frontier April 16, 4:10 p.m.
We hear about them more and more these days — those cord-cutters who have set sail ...
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Fast Forward: Worn And Threadbare April 16, 4:09 p.m.
I collect T-shirts the way other people collect art or wine, but unlike them, I don’t ...
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Staying Power April 16, 4:08 p.m.
Long-term, TV’s big broadcast networks need much to maintain their continued viewer and advertising dominance: More hits, ...
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Let's Go Numb April 16, 4:06 p.m.
On the road to hell (or, at least, its kitchen) will be an enormous street party ...
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The View From the Stage April 16, 4:01 p.m.
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers ...
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Show Starter April 16, 3:59 p.m.
When it comes to announcing their annual fall schedules,do the big broadcast networks really need to ...
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Bande A Part April 16, 3:54 p.m.
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I ...
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The Turnaround April 16, 3:53 p.m.
In the spring of 1984, Edsel Ford II, the Ford Motor Co. scion who was then ...
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Confessions of an Upfront Reporter April 16, 3:44 p.m.
Twenty-five years ago, I began writing a story just like this one. The article, for the now-defunct ...
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