• by Laura Weinert , July 20, 2006

Canadian-based Crazyfunbabe, which describes itself as the “‘Sex and the City’ of mobile,” continues to carve out a niche as a unique mobile content developer and aggregator exclusively targeting young women. Started in 2002 with service in North America, Europe, and India, the company has launched a direct-to-consumer channel featuring mobile content and services, powered by mobile retailing solutions provider July Systems.

Available initially in the U.K., and soon in the U.S., the new channel provides a collection of mobile entertainment including wallpapers, ringtones, true tones, screensavers, and video clips.

“From the outset, Crazyfunbabe has been uniquely focused on the lucrative and under-addressed female mobile market,” says CEO Lorane Poersch. “Women love choices and individual attention when they shop.”

July Systems will build and manage the wireless application protocol (WAP) and Web retailing storefronts, and will provide merchandising and personalization capabilities. These will allow Crazyfunbabe to offer promotions, bundles, and flexible pricing such as try-before-you-buy, rentals, subscriptions, or pay-per-use with a real-time refresh of the display presented to consumers.