Software in Bits
Broadband video is getting downright easy to pull off, thanks to so-called white-label online video services like WhiteBlox. The new service provides off-the-shelf modular software that lets potential broadcasters get on the Web quickly and cheaply.
WhiteBlox creates software in chunks, with each chunk handling a different task. There are multicamera video chunks, e-commerce chunks, and bits for geographic targeting, streamed video, ad insertion, and other functions.
Mainstream content providers are warming to the notion. WhiteBlox provided the software for the online multicamera in-car feeds for the recent Indianapolis 500 car race. It also supported geographic targeting for PepsiCo in the brand's recent Pizza Hut ad campaign. And Clear Channel Communications used WhiteBlox to offer multichannel video for its popular Morning Buzz radio program.
"We specialize in a modular approach," says Gregory Demetriades, chief executive officer at WhiteBlox. "We work with most existing content systems and hide our brand in favor of the content owner. It's fast and it works."Recent OMMA Magazine Articles
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Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
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Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
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Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
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Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
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Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
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Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
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Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
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Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
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