• by Shankar Gupta , September 22, 2006

As the Internet titans - Google, Microsoft, and Yahoo - battle for control of the PC desktop with toolbars, instant-messaging apps, search, and other downloadables, marketers looking to get a piece of the desktop for themselves might consider a product like IncrediMail. A downloadable e-mail client, IncrediMail operates like Microsoft Outlook or Mozilla Thunderbird but can be customized and branded however a marketer chooses.

To promote "Superman Returns," for instance, Warner Bros. could release "SuperMail," or "The E-Mail Software of Steel," dressing it up in red, white, blue, and a big Superman "S."

The client has more than 70 million registered downloads and 10 million active users globally, according to Yavon Adler, IncrediMail CEO.