Juke's On You
Burgers. Shakes. Apple pie. For almost two decades, Johnny Rockets restaurants have served up slices of Americana. Now the restaurant with tabletop jukeboxes has introduced a campaign complete with an online music site, music map, and custom iMixes.
At Johnnyrockets.com, music enthusiasts can experience the interactive music map, learn fun - and sometimes obscure - facts about their favorite artists, and download custom iMixes for 99 cents a track. The restaurant has cooked up ideas like Johnny Rockets Music Cards, good for one song download from iTunes, to drive consumers to the site. The cards are distributed at music stores and college campuses.
The goal of the campaign is to continue to build brand relevance with young people through music, says Mimi Somerman, senior vice president of marketing at Johnny Rockets.
The campaign will run through mid-2007; music education lives on at Johnny Rockets.