• by Lauren Berger , September 22, 2006

Valet and machine-issued parking tickets, hotel keycards, luggage id tags, airline tickets - these are all items that require your constant attention. And that's exactly what the Dallas-based advertising firm AdverTickets banks on.

By filling these blank spaces with full-color ads, AdverTickets places brand messages directly into the hands of consumers. Unlike flyers or magazine ads, however, these cannot be simply tossed aside.

With access to a variety of markets - business executives, vacationers, nightclub and restaurant patrons - AdverTickets enables advertisers to reach specific target audiences where they live, work, play, or travel.

Recent campaigns include valet parking tickets featuring actors from HBO's hit show "Entourage" and bus, airline, and train ticket jackets containing business reply cards promoting the National Guard.