The Cupholder Overfloweth
You have a soft drink in one hand and a bag of popcorn in the other, and you're ready to settle in for two hours of uninterrupted entertainment. Your cell phone is even turned off. But what's that in your cupholder? It's The Stand-In, a stand-alone media card from California-based Armslength Promotions, which has already lured McDonald's and Princess Cruises. McDonald's saw a 53 percent coupon redemption rate when it partnered with theaters offering special screenings of the movie "Chicken Little."
Recently, Armslength Promotions inked a deal with cinema giant Screenvision, which offers access to more than 13,400 movie screens in the U.S. The four-year-old company says it wants to fill the cupholders of sports arenas, car dealerships, hotels, and gyms around the world.
Recent Media Magazine Articles
-
Weighing the Numbers Game April 16, 4:11 p.m.
For media agencies, preparing for the upfronts used to be fairly straightforward: Watch the new shows, ...
-
Negotiating a New Frontier April 16, 4:10 p.m.
We hear about them more and more these days — those cord-cutters who have set sail ...
-
Fast Forward: Worn And Threadbare April 16, 4:09 p.m.
I collect T-shirts the way other people collect art or wine, but unlike them, I don’t ...
-
Staying Power April 16, 4:08 p.m.
Long-term, TV’s big broadcast networks need much to maintain their continued viewer and advertising dominance: More hits, ...
-
Let's Go Numb April 16, 4:06 p.m.
On the road to hell (or, at least, its kitchen) will be an enormous street party ...
-
The View From the Stage April 16, 4:01 p.m.
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers ...
-
Show Starter April 16, 3:59 p.m.
When it comes to announcing their annual fall schedules,do the big broadcast networks really need to ...
-
Bande A Part April 16, 3:54 p.m.
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I ...
-
The Turnaround April 16, 3:53 p.m.
In the spring of 1984, Edsel Ford II, the Ford Motor Co. scion who was then ...
-
Confessions of an Upfront Reporter April 16, 3:44 p.m.
Twenty-five years ago, I began writing a story just like this one. The article, for the now-defunct ...
Be the first to comment on "The Cupholder Overfloweth"
Leave a Comment