• by Marc Vigliotti , September 22, 2006

Daniel sage thinks he has found advertising's new frontier.

As president of Mobile Ad Marketing in Las Vegas, he has enlisted a fleet of 300,000 commercial trucks and buses eager to earn advertising dollars by becoming mobile billboards. Mobile Ad Marketing launched in June, intent on reaching the 150 million daily commuters on America's roads.

The business will focus on smaller trucks - 20 to 40 feet long - that deliver to 300 markets across the country. Sage hopes to catch the overflow of advertisers who don't want to wait for a good billboard location.

Sage is convinced that his company is at the forefront of something big. Traditional media has seen its reach diminished by today's infinite media options, but Americans still drive as much as ever. The best time to capture an audience may no longer be when they're in the love seat but in the driver's seat.

"We're changing the face of advertising on the street level," Sage says.