OMMA Video: Is Media Planning Obsolete?
OMMA Conference, Tuesday, September 26, 2006 11:30 AM
Internet speed makes traditional media planning at best futile, and at worst, fatal. Rishad Tobaccowala, CEO, Denuo, Ross Levinsohn, President, Fox Interactive Media, Joe Marchese, Head of Online Media Practice Group, Bainbridge, and Carl Fremont, EVP and Global Media Director, Digitas, weigh in.
Read the whole story at OMMA Conference »
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