Killer Maps Apps
Online maps have provided fertile new territory for advertisers. A recent report from Universal McCann calls it “mapvertising” and reveals some surprising findings.
Among them: Google doesn’t dominate the segment. While 86 percent of Internet users visit map sites, more than 66 million choose MapQuest or Yahoo Maps, leaving Google Maps in third place with 19 million visitors.
Marketing strategies abound. Brands leverage search not just by buying listings but also by choosing specific icons. Barnes & Noble locates itself on Google Maps with green coffee cups instead of the generic red balloons.
Marketers have discovered gaming, branding, service, and entertainment applications for map technology. HBO offered a “Sopranos” map that detailed sites from the Mob’s dealings. Google teamed with Fiat for a global treasure hunt. Housingmaps.com mashes Google Maps with Craigslist’s housing ads. Some sites let consumers customize maps that function as blogs and social networks.
And, as the report suggests, since we can see entire neighborhoods via satellite now, it may even be time for some rooftop billboards.
Recent Media Magazine Articles
-
Weighing the Numbers Game April 16, 4:11 p.m.
For media agencies, preparing for the upfronts used to be fairly straightforward: Watch the new shows, ...
-
Negotiating a New Frontier April 16, 4:10 p.m.
We hear about them more and more these days — those cord-cutters who have set sail ...
-
Fast Forward: Worn And Threadbare April 16, 4:09 p.m.
I collect T-shirts the way other people collect art or wine, but unlike them, I don’t ...
-
Staying Power April 16, 4:08 p.m.
Long-term, TV’s big broadcast networks need much to maintain their continued viewer and advertising dominance: More hits, ...
-
Let's Go Numb April 16, 4:06 p.m.
On the road to hell (or, at least, its kitchen) will be an enormous street party ...
-
The View From the Stage April 16, 4:01 p.m.
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers ...
-
Show Starter April 16, 3:59 p.m.
When it comes to announcing their annual fall schedules,do the big broadcast networks really need to ...
-
Bande A Part April 16, 3:54 p.m.
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I ...
-
The Turnaround April 16, 3:53 p.m.
In the spring of 1984, Edsel Ford II, the Ford Motor Co. scion who was then ...
-
Confessions of an Upfront Reporter April 16, 3:44 p.m.
Twenty-five years ago, I began writing a story just like this one. The article, for the now-defunct ...
Be the first to comment on "Killer Maps Apps"
Leave a Comment