Online Video Erodes TV Viewing For Some Consumers
However, those who do watch online video in Britain are still a big-time minority, with just 9% of the population saying they do it regularly, while another 13% said they watch video occasionally, and 10% expect to watch more in the coming year. Two-thirds of the 2,700 respondents said they don't watch online video and don't foresee changing their habits in the next 12 months.
The number of online video consumers in the U.S. is probably higher, but the effect of consumption on TV viewing habits is probably the similar. The BBC survey says one in five online video consumers watch a lot less TV as a result, while 23% said they watch a bit less; more than half said their TV use was unchanged.