Calling All Consumers
Did you know that women couldn’t stand while riding San Francisco’s cable cars until the 1960s? Forget about heading to your library or computer for such information. You can now download fun factoids to your cell phone, thanks to a new partnership between TurnHere Productions and Discovery Mobile.
In August, they launched “You Are Here,” featuring 24 short films about various world landmarks, available for download to your phone for a subscription fee.
Why cell phones? A comScore study says this trend is growing. “Twenty-nine percent of Europeans have watched video on their cell phones, [compared to] 19 percent in the States,” says Doug Craig, vice president of programming for new media at Discovery Mobile. “In a few generations, 30 to 40 percent of the population [will have these] phones. ... Mobile space is another point of contact with consumers.”
Recent Media Magazine Articles
-
Weighing the Numbers Game April 16, 4:11 p.m.
For media agencies, preparing for the upfronts used to be fairly straightforward: Watch the new shows, ...
-
Negotiating a New Frontier April 16, 4:10 p.m.
We hear about them more and more these days — those cord-cutters who have set sail ...
-
Fast Forward: Worn And Threadbare April 16, 4:09 p.m.
I collect T-shirts the way other people collect art or wine, but unlike them, I don’t ...
-
Staying Power April 16, 4:08 p.m.
Long-term, TV’s big broadcast networks need much to maintain their continued viewer and advertising dominance: More hits, ...
-
Let's Go Numb April 16, 4:06 p.m.
On the road to hell (or, at least, its kitchen) will be an enormous street party ...
-
The View From the Stage April 16, 4:01 p.m.
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers ...
-
Show Starter April 16, 3:59 p.m.
When it comes to announcing their annual fall schedules,do the big broadcast networks really need to ...
-
Bande A Part April 16, 3:54 p.m.
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I ...
-
The Turnaround April 16, 3:53 p.m.
In the spring of 1984, Edsel Ford II, the Ford Motor Co. scion who was then ...
-
Confessions of an Upfront Reporter April 16, 3:44 p.m.
Twenty-five years ago, I began writing a story just like this one. The article, for the now-defunct ...
Be the first to comment on "Calling All Consumers"
Leave a Comment