Calling All Consumers
Did you know that women couldn’t stand while riding San Francisco’s cable cars until the 1960s? Forget about heading to your library or computer for such information. You can now download fun factoids to your cell phone, thanks to a new partnership between TurnHere Productions and Discovery Mobile.
In August, they launched “You Are Here,” featuring 24 short films about various world landmarks, available for download to your phone for a subscription fee.
Why cell phones? A comScore study says this trend is growing. “Twenty-nine percent of Europeans have watched video on their cell phones, [compared to] 19 percent in the States,” says Doug Craig, vice president of programming for new media at Discovery Mobile. “In a few generations, 30 to 40 percent of the population [will have these] phones. ... Mobile space is another point of contact with consumers.”