In the last session, the Advisory Board from the Email Summit asked for attendee feedback on how we could improve the agenda for the next show. There were a number of great insights and ideas that arose from that exchange. But only one person asked how we would keep up the momentum as we all returned to our jobs.
Where do we go from here?
Wow--great question! An industry like email is very complex. It's not like producing a product where you go through the same five steps and it's done. When there are six different types of email communications and eight different aspects of an email campaign, it quickly gets to be a very complex and messy process. So, when asked how you extend what you learned at the conference and maintain that high level of enthusiasm to apply to your efforts "back at the office," we are not so sure there is one easy answer. However, a few good next steps did come about. They included:
Whatever route the Summit members choose to take, we hope that their enthusiasm, excitement and commitment to elevating email hold strong. We made huge strides at the conference--and look forward to proving our successes in the upcoming year.