• by Lynn Russo Whylly , December 29, 2006

If you're the kind of person who painstakingly clips coupons, neatly alphabetizes them in a little flowered envelope, and then forgets to bring them to the store, you just may be the perfect prospect for Cellfire. This nationwide, geographically targeted mobile couponing service is downloadable free to a consumer's cell phone. Cashiers type in the offer code as they ring up the sale.

Retailers currently partnering with Cellfire include such big-name brands as Hollywood Video, T.G.I. Friday's, Bath & Body Works, 1-800-Flowers, and most recently, Condé Nast Publications, which is offering discounts averaging 50 percent on Wired, Glamour, Allure, Teen Vogue, Details, and Vanity Fair.

"Condé Nast sees this as a way to be an innovator," says Brent Dusing, Cellfire CEO, noting that subscription orders are fulfilled with the push of a single button.

During says client redemption is 15 to 27 percent. Cellfire used to be available only through Verizon and Cingular; now, Cellfire Express works with other carriers.