Taking It to the Streets
These days, advertising knows no bounds. One minute you're walking down the street, the next you're part of an interactive ad campaign. Just ask Blake Wirht, founder of Scooter Media, who has made it his mission to introduce scooter advertising to clients and consumers.
Here's how it works: Scooter Media will custom design a campaign to suit any client's need, tapping its stock of 16 scooters. A typical campaign features a fleet of four scooters towing illuminated billboards. The street team will park, hand out product samples, dress up in Elvis costumes - anything to generate interest and excitement.
"We've been amazed by the response; people have so much fun," Wirht says. "It's very interactive, and there's no real target age group; everybody from every age group loves [the scooters]."
Scooter Media will go anywhere, as long as you're willing to pay the tab. Want to be in seven cities for three months? You got it. When Brahma Beer launched in the U.S., they paid $250,000 for a similar campaign.