• by Lauren Berger , December 29, 2006

#140 "I am well aware that I continually screw you over."

(Agency president to copywriter)

#262 "It's not important if people listen to radio or not, it's how they listen to radio that's important."

(Media rep to media planner)

#230 "What is that search bar at the top of the page? Can we do that?"

(Client to agency about a mock-up of a Web site with Google search in the header bar)

The advertising industry makes for irresistible eavesdropping opportunities, and you can find plenty of proof on AdVerbatims.blogspot.com. The anonymously hosted blog features ridiculous tidbits overheard in some of the world's most respected marketing and media agencies, such as JWT, Ogilvy, and McCann-Erickson. It began as instant messages and e-mail exchanges and quickly evolved into a popular Spanish-language blog, "Palabras Textuales." Submissions flowed in so rapidly that the ad-free site went global, with posts from the U.S., the UK, Italy, and Japan.