Reel Good Finds
Want to know what everyone else is watching on YouTube? Or AOL, or ESPN? Or perhaps you just want to find that hilarious online video where the museum patron moves the arms of a voodoo doll and Bill Clinton’s arms go up during a speech. Well, now you can, at PureVideo.
A meta search engine specifically for videos, PureVideo organizes user-generated online video content by combining the accuracy of a crawl-based search with the timeliness of a feed-based search. Visitors also get access to more than 35 charts ranking video content into “most popular” categories, such as music, sports, and comedy, and “Top 10s” by channel, including YouTube, AOL, and ESPN.
“We’ve combined ‘I know what I want to find’ with ‘Tell me what I should watch,’” says Greg Morrow, president and cofounder of PureVideo Networks. “It’s adding that serendipitous discovery for when people don’t know what they want.”
More than a million video searchers have found what they’re looking for on PureVideo since parent company PureVideo Networks launched the beta version of its video search site in October. The firm also operates two video sites — comedy site StupidVideos and action sports site GrindTV.