• by Lynn Russo Whylly , December 29, 2006

Advertisers have a new tool, AdBrite 2.0, for reaching the “long-tail” audience (those thousands of Web sites below the top 50) and it can be even easier than placing ads on the 50 largest sites. They also get to see exactly which sites their ads are on and turn off the ones they don’t want.

A transparent turnkey online advertising marketplace, AdBrite 2.0 works with more than 20,000 sites, generating 62 million unique visitors and 500 million daily page views.

“It’s much more targeted than other networks,” says Jennifer Juckett, director of marketing for user-generated video content site VMix.  Conversion is better than for ads on sites VMix books directly, the company says.

Banner, text, and interstitial ads can be targeted by demographic, channel, keyword, geography, ethnicity, and site quality. Advertisers and publishers can set reserve pricing. Video, mobile, and inline ads are planned. Advertisers include ESPN, Estée Lauder, and Vonage.