I Want My HDTV
But there are some issues we need to discuss about HDTV:
1). We need more content in HDTV. Switching between high-def broadcasts and SD content is extremely painful. It's like making me go back to dial-up. The cable folks need to step up their game here. As an advertiser, I can completely rationalize the network premium on the quality alone. Put up low-def content and commercials, get low-def pricing.
2) We need high-def commercial standards. There is an embarrassing lack of consistency on specifications for high-def content. This is really a problem when doing a major campaign across all the networks. It's inefficient, silly and holding back the high-def commercial business.
3). We need retailers to take the fear and snobbery out of the purchasing process. Hey, guy on the showroom floor: I'm not an expert; help me and don't make me feel stupid. If consumers didn't need help, then you wouldn't have a job. The most frustrating retail experiences are in the electronics, musical instrument, and record stores. Retail clerks look down on you as unworthy of the equipment you are buying (and they can't afford). We aren't a "phile" of anything. We just want our stuff.
That's the business side of it. On the flipside, we also need to be aware that some things aren't meant to be in high-def. Here is my top three:
1). State of the Union address: with the Cheney-Pelosi backdrop of smirks, lozenge shuffling, and eye-blinking distractions, enough is enough. I scrambled for the remote to change from NBC to MSNBC.
2) "Desperate Housewives": somehow they just look more desperate in high-def.
3). Sunday NFL countdown: I could fix the plaster crack in my daughter's bedroom with Chris Berman's pancake makeup.
What are yours?
Manning
Recent TV Board Articles
-
Don't Know Much About History June 18, 3:42 p.m.
ABC’s announcement that it will launch an updated 1980s version of the classic TV show “The ...
-
Measuring The Unmeasured At The ARF June 17, 11:57 a.m.
The ARF always offers events that are a must-attend for researchers. This year’s audience measurement conference ...
-
Lifetime's 'The Client List' and 'Army Wives': Two Of The Best Soap Operas On TV June 14, 10:48 a.m.
As we saw last season with the creative challenges that compromised ABC’s “Revenge,” which went from ...
-
Get Smart June 13, 9:41 a.m.
Editor's Note: Due to a systems error at MediaPost, the original email edition of this TV Board ...
-
In The Media Lab: Q&A With ABC's Mark Loughney June 12, 11:12 a.m.
Mark Loughney, vice president of sales and strategy research for ABC, started in academia -- but ...
-
'Game of Thrones' And Other Violent TV Shows: How Much Is Too Much? June 7, 10:58 a.m.
What does it say about television – or, more to the point, the television audience – ...
-
Ovation: America's Only Art Network June 6, 11:49 a.m.
Bank clerk T.S. Eliot wrote poetry at night. There are many of us who, like Eliot, ...
-
Twitter And Television June 4, 4:10 p.m.
I think we can all agree that Twitter is a remarkable platform that’s having a significant ...
-
The Comic-Con Effect: Science Fiction, Supernatural Permeate Prime Time Next Season May 31, 12:45 p.m.
What has the massive multitiered marketing power of Comic-Con wrought? Or should we hold the outsize ...
-
Q&A With Crown Media CEO Bill Abbott May 30, 2:49 p.m.
Although Bill Abbott started his career as a buyer at an agency, he soon moved into ...
Be the first to comment on "I Want My HDTV"
Leave a Comment