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SpiralFrog Sees Downward Spiral

What exactly happened to SpiralFrog, the ad-supported online music service that was once touted by major market newspapers as the possible future of the online music industry?

Analysts now say the company's inability to sign a major music label other than Universal Music Group led to the significant management shakeup that saw three board members and five executives leave the company before its launch.

Another problem was that the service planned to force users to looks at ads for 90 seconds prior to downloading songs. Consumers won't. The last big question mark was the decision to implement DRM on SpiralFrog's songs. This means they would not be compatible with Apple's iPod or Microsoft's Zune.

The company's founder maintains that a change in management is exactly what the company needs to move forward and that many of the company's executives have already been replaced and that launch is imminent.

Read the whole story at CNET News.com »

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