Best Online Publishers
It’s Not TV
But consumers are tuning in. Video is the common thread in the tangled web that ties OMMA’s 2006 best online publishers together.
This month, OMMA selects the online publishers, portals, and sites we believe exemplify excellence and innovation in their respective categories.
These online venues offer visitors loads of diverse content and engaging video experiences on a consistent basis.
Our picks are leaders who have aggressively deployed new ad formats and video features, striking a thoughtful balance between readers’ interests and advertisers’ needs. They’re also finding ways to incorporate user-generated functions and provocative features — no small feat, especially in the news and information category.
Selecting the best sites for 2006 wasn’t an easy task. We nominated five online destinations in 10 categories, but highlighted a single site in each segment that represents the best of the pack. This year we added a video category based on the surge in both consumer- and brand-generated content of this nature.
The best-of-breed sites represent a unique blend of editorial content, with innovative advertising integration and the incorporation of video features. And while we assessed online traffic and advertising revenues, these factors weren’t overriding influences.
Ultimately, we came up with a variety of criteria and based our choices on highly subjective observations and experiences.
Here are our winners.
Recent OMMA Magazine Articles
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Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
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Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
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Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
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Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
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Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
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Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
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Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
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Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
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