• by Jonathan Blum , January 29, 2007

AT&T: Now Apple Telephone and Telegraph?

In early January, Apple Computer wowed the consumer electronics biz by announcing that its ubiquitous iPod media player will morph into a cell phone by the spring.

Being Apple, the iPhone ($499 for 4GB, $599 for 8GB) will be like no other. There will be no key pad or flip feature. Instead a patented touch screen will control the unit. Service will be provided by Cingular Wireless.

Advertisers should pay heed. The phone is not a shabby media marketing platform. It will sport a fabulous 3.5-inch screen, powerful processing and access to Cingular’s broadband network.

And if the early buzz about iPhone is any sign, there will be a new, very aggressive player in the emerging mobile marketing world.

“Who else is better positioned for targeting and reach?” asks Diana Lagattuta, marketing director at Enpocket.