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Tacoda Forms Behavioral Ad Network, Challenges Paid Search Players (ClickZ)
Behavioral targeting technology player Tacoda Systems is developing a pay-for-performance network of content sites that will run text ads and leverage its audience-profiling technology, ClickZ News
has learned. The program, slated to launch in late spring or early summer, is a clear challenge to the contextual ad programs run by paid search players like Google and Overture.
