It has to be more than a trend if
The New York Times, that great bastion of traditional journalism, is jumping on the user-created content bandwagon.
At the SIAA Information
Industry Summit in New York on Wednesday, Nicholas Ascheim, the
Times digital's director of video and audio, said video is key to the company's future. Because creating professional video
content is "expensive," the
Times, like other news broadcasters, is now encouraging its readers to become citizen journalists.
Ascheim said the company is also seeking wider
distribute of its content across the Web. A la Google, it will distribute its video on other news sites, although it's unclear whether the company plans to rollout a publisher network.
The company's struggle to amass a sizable (and monetizable) video audience is the reason for the shift. There's no doubt a deeper online strategy is necessary for the newspaper--and other newspaper
companies--which this week posted a quarterly loss on weak print revenues, despite steady gains from its online divisions.
Read the whole story at Red Herring »