Mobile Search Race Wide Open
Google may be miles ahead in Web search, but the business of finding material on the Mobile Web remains an open question. It's turning into an out-and-out horse race, with Google taking a slender lead with 4.75 million monthly subscribers, followed by Yahoo with 3.65 million, and MSN with slightly less than 1 million subscribers, according to mobile researcher M:Metrics.
The mobile game is different because it down to each search company's relationship with the carriers. For this reason, companies like Medio Systems can slide in, secure a few deals and shore up some market share. Four-year old Medio has partnerships making it the default search engine on Verizon (VZ), T-Mobile (DT) and Amp'd Mobile services, among others. These are U.S.-based deals, which makes Media something of a leader in the U.S., though its service isn't tracked by M:Metrics and other research firms. Most of Google's share comes from big partnerships in China, Japan and Europe.
Says Media Chief and co-founder Brian Lent: "What we see is that someone that goes to Google search will often switch and use our product."
Recent Around the Net In Online Marketing Articles
-
Samsung One-Ups Apple With Jay-Z Promo June 18, 9:38 a.m.
What’s one way for Samsung to steal cool points from Apple? Feature Jay-Z in an ad, ... -
Digg Preps RSS Aggregation Service June 18, 9:34 a.m.
Remember Digg? The social news pioneer, which was acquired by Betaworks last year for a half ... -
Yahoo Could Pay $50M For Qwiki June 18, 9:33 a.m.
With no end in sight to its shopping spree, Yahoo is reportedly close to dropping as ... -
Microsoft Bowing Windows 8 Ad Format June 18, 9:27 a.m.
Microsoft today is expected to debut new native ad formats for Windows 8 “The new ads ... -
Samsung Plans Faster Galaxy S4 June 17, 12:01 p.m.
Samsung says it will soon launch the world's first smartphone with a network connection boasting ultra-fast ... -
Apple Tries To Clear Its Name June 17, 11:37 a.m.
Trying to make good with consumers in the wake of reports that technology companies cooperated with ... -
Netflix Taps DreamWorks To Dream Up Original Shows June 17, 11:35 a.m.
Partnering with the makers of "Shrek" and "Kung Fu Panda," Netflix on Monday announced multi-year deal ... -
Instagram Adding Video? June 17, 11:34 a.m.
Later this week, Facebook will reportedly add a video feature to Instagram. “On June 20, a ... -
Boxee Seeking Investment, Buyout June 14, 11:39 a.m.
Web TV startup Boxee is reportedly ready to raise a lot of money, or sell the ... -
Microsoft Setting Up Shops In Best Buy June 14, 11:38 a.m.
Embracing brick and mortar like never before, Microsoft plans to open 500 “special stores” within existing ...
Be the first to comment on "Mobile Search Race Wide Open "
Leave a Comment