Business Week To Launch VC Video Competition
Byrne said the idea behind the move is to both widen the site's audience and boost repeat visits among existing users. Like a reality show, the idea's success hinges on quality production and editing. It simply won't do having camera-shy tech geeks outline their ideas in a monotone. Most likely, this kind of project would require a host, and filtering out the particularly bad stuff. Otherwise, you may only get a few VCs-which are a small portion of the BW audience--to watch. Make no mistake, this is content, which means it has to be solid to fly, or advertisers won't care.