Millions Wasted in Second Life
However, as Michael Donnelly, Coca-Cola's worldwide head of interactive marketing says, you can also find yourself feeling totally alone. On a recent trip through Second Life to explore branding opportunities, Donnelly noticed, "There was nobody else around."
But he spent money anyway, creating a "Virtual Thirst Pavilion" for Coke. Indeed, all those "unique" marketing opportunities presented by Second Life have largely failed to meet the hype. Marketers have grabbed onto Second Life because it creates something tangible for them to hold onto--unlike say, user-generated content sites like MySpace, Facebook and YouTube. This is world where they can create marketing campaigns similar to those they produce offline--and nobody wanted to miss out. Unfortunately, the numbers don't support their enthusiasm: In June, there were 4 million Second Life avatars created by distinct individuals. Of those, about 1 million had logged on in the last month. In all, about 100,000 Americans enter Second Life per week.
Recent Around the Net In Online Marketing Articles
-
Is Google Just An Amazon Copycat? May 24, 11:59 a.m.
Despite its image as an innovator and a maverick, Google appears to be borrowing liberally from ... -
Hulu's Future Less Uncertain Than Ever May 24, 11:58 a.m.
With Hulu hanging in the balance, the first round of bids were reportedly due this week ... -
Google Faces New Antitrust Probe Over Display Ads May 24, 11:57 a.m.
Once again, U.S. regulators are reportedly pursuing an antitrust probe into whether Google’s ad sales business ... -
Waze Stirs Bidding War Between Google, Facebook May 24, 11:55 a.m.
Threatening a bidding war, Google is said to be eying Waze -- that social driving app ... -
Gadget Use Soaring Among Fliers May 23, 12:23 p.m.
Don’t tell your flight attendant, but frequent fliers are greatly increasing their use of tablets and ... -
Microsoft Employs Siri To Bash Apple May 23, 12:22 p.m.
Say it ain’t so, Siri! Seemingly against her will (if she even has one), Apple’s oracle ... -
Yahoo Buys Gaming Platform Provider PlayerScale May 23, 12:21 p.m.
Continuing its buying binge, Yahoo just scooped up gaming platform startup PlayerScale. “PlayerScale, which was founded ... -
Twitter Streams Network Fare With "Amplify" May 23, 12:20 p.m.
Twitter on Thursday unveiled a new way for TV networks to broadcast real-time video on the ... -
"Social Expressions" Startup Urturn Raises $13.4M May 22, 11:48 a.m.
Urturn -- a so-call “social expressions platform” -- just closed a $13.4 million Series A funding ... -
Apple To Embrace More Social Networks May 22, 11:47 a.m.
Apple reportedly plans to give third-party social networks -- including Flickr and Vimeo -- a bigger ...
Be the first to comment on "Millions Wasted in Second Life "
Leave a Comment