• Search Engine Land , Tuesday, August 14, 2007 11:57 AM

Analyst Greg Sterling takes a look at the new satisfaction scores released yesterday from the University of Michigan's American Customer Satisfaction Index. For the first time, Yahoo beat Google, and Ask.com, which got an interesting redesign a few months back, scored the highest jump. Until this year, Google had always ranked first.

Putting aside whether the rating was truly "apples to apples," Sterling says, if the scores are predictive of future customer loyalty and behavior, look for some shifts in search market share in the next 12-18 months. If nothing else, Google should see these results as an early warning sign and make some adjustments to avoid further declines -- and potential market share losses -- in the future. Sterling embeds the complete results in his post.

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