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AOL's Truveo A Real Destination

Analyst Greg Sterling gives thumbs up to AOL's relaunched Truveo, which is now a consumer video search destination emphasizing branded content and channels. Truveo CEO Tim Tuttle says it's a site where branded content is presented in an environment favorable and friendly to professional content producers, as opposed to say, YouTube.

A big drawback, Sterling says, is that many of Truveo's content partners contractually require that videos be served on their sites, rather than on Truveo. So unlike YouTube, the consumer experience is one where new windows are popping up all over.

Read the whole story at Search Engine Land »

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